Privacy Policy

This Privacy Policy contains important information about who we are, what personal information we collect and how we use it in connection with your interactions with us, such as when you visit or make a purchase from It also details our obligations and your rights. We reserve the right to update this Privacy Policy at any time. Any changes will be posted on our website, and the revised policy will be effective immediately upon posting.

Louvieri is a leading online fashion retail company. We design, source, market and sell clothing and accessories in the UK. We take the protection of your personal data seriously and will process your data lawfully and transparently.

Personal Information
When you visit our website or interact with us online, we obtain, use, store and transfer various types of information related to you. Types of information may include but are not limited to:

  • Your name, email address, phone number, shipping address, and payment details when you place an order on our website so that we can process and fulfil your order, communicate updates to you, and provide customer support.
  • Technical information such as your IP address, browser type, and device information, and other technical information including cookie choices to improve your browsing experience and ensure the functionality of our website.
  • Payment information for purchases (card details, billing information)
  • Information relating to how you have interacted and used this website including marketing preferences.
  • Comments, photos or other content you choose to share with us including records of conversations.

We may also link to other websites owned by third parties to make additional products and services
available to you. These websites may also collect information about you in line with their own
privacy policies. We encourage you to read the policies of every website you visit or third party
service provider that you deal with and to contact them if you have any questions about their
respective privacy policies and practices.

Social Plugins
We use social plugins (buttons) of social networks such as Facebook, Instagram and TikTok. When a button is activated, the social network can retrieve information independently, whether you interact with the button or not. Where you have logged in to a social network, the network can assign any of your visits to the website to your user account. If you're a member of a social network and do not want that social network to combine information retrieved from your visit to our websites with information, they hold on you, you will need to log out from the social network concerned before activating the buttons.

Information Disclosure
We don’t share your information with third parties without your consent unless it is with:


  • Third party service providers and/or data processors including payment providers, delivery services and advertising and marketing related suppliers.
  • Social media platforms so they can try to ‘match’ your data with the data of their registered users. Where there is a match, the platform will display our advertising to you and, based on data that the platform has obtained about you, find other registered users that share similar traits to you (or ‘look like’ you) so that our advertising can be shown to those users too.
  • Law enforcement or government authorities, or if we believe it is necessary for legal or public safety reasons.
  • The new owner of Louvieri in a merger, acquisition, or sale of our business assets when personal information may be transferred as part of the transaction.

Marketing and Promotions
With your consent, we may send you promotional emails or newsletters about our products, discounts, and special offers. We may also send you details of goods, offers and promotions that may interest you if you have completed or negotiated a sale with us. You can opt-out of receiving these communications at any time by contacting via our details listed above, or by clicking on the “unsubscribe” link in the marketing e-mails we send you.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our services to you. Your information is stored through Shopify’s data storage, databases and the general Shopify application on a secure server behind a firewall.

If you make a purchase or place an order through our website and choose a direct payment gateway to complete your purchase, your payment information (card details) are used for the purposes of processing your transaction (including recurring payments, if applicable) and to provide you with the requested products or services. Shopify stores your payment information. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security
Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and
Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our
store and its service providers.

Legal Basis for Processing
Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect and process personal information from you only where:

  • We have your consent to do so.
  • Where we need the personal information to perform a contract with you.
  • Where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. Examples may include to provide you with products or services, to communicate with you and for our advertising and marketing purposes. In line with these examples, our legitimate interests would include making improvements to, customising and understanding how you interact with our website and related content, products or services, and sending you communications about products and services we think may be of interest to you.

Cookies (and similar tracking technology)
We use cookies and similar tracking technology such as web beacons, tags, scripts, pixels, local shared objects (including HTML5 cookies and software development kits (SDks) (collectively, “Cookies”) to collect and use personal information about you.

Data Security
We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control from:

  • Unauthorised access
  • Improper use or disclosure
  • Unauthorised modification
  • Unlawful destruction or accidental loss

Data Retention
We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with information or a service you have requested or to comply with applicable legal, tax or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

International Transfers
Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country. Our website servers are located in the EEA (UK).

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected personal information from a child, please contact us to have it removed. 

Your Rights
You have the following data protection rights:

  • If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided above.
  • In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details above.
  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e- mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided above.
  • Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

We respond to all requests we receive from individuals wishing to exercise their data protection
rights in accordance with applicable data protection laws.